Get them clicking and winįacebook Chatbots boast phenomenal ORs and CTRs. Messenger chatbots help you employ this with ease. Personalized content and offers are more powerful than average marketing messages. Now, using this information, they can curate marketing messages, offers, promotional messages, and content relevant to the users’ interests. Your Facebook bots can collect customer preference data, based on their conversations with the users. You even qualify leads, using the decision node to find out whether they fit certain criteria. You can actually collect email addresses by simply asking for them and then, using Zapier, transferring their replies into your Email CRM (e.g., MailChimp & Salesforce) Minimize the effort that they need to put in to reach you, and you’ve got yourself a winning strategy. You don’t have to make an effort to send them to an external site or a different application. Your users are already chatting on Facebook. Here are a couple of ways to use a Messenger bot to improve your business processes. The benefits of employing Facebook Chatbots are numerous. What are the benefits of Facebook Messenger bot? Just like WhatsApp, Facebook allows businesses to share personalized notifications with their customers to drive engagement & revenue through the existing users. This allows anyone who clicks on them to initiate a conversation with your chatbot. Messenger buttonsįacebook lets you embed these buttons into your website. On being scanned, they redirect users to your chatbot. They can be printed out & stuck in physical locations and work in a fashion similar to Snapchat and Instagram codes. These are essentially QR codes for your Messenger Chatbots. You can use their phone numbers to send them messages directly in your Messenger bot. Messenger lets you add them by their phone numbers. This lets you connect customers that are already in your database to your bot. Users clicking those messenger links will get be taken directly to your Facebook Messenger chatbot. Messenger linksįacebook generates links to your Messenger bot using your Facebook page’s username. Zuckerberg blessed marketers with the ability to push promotional messages & content in a way that people will notice. This is pivotal since native chatbots living in websites & mobile applications could only reach users if and when they were using these websites or apps. This causes them to be noticed and replied to even if the user isn’t on the app then. Mark’s major advantage lies in the fact that Messenger notifications pop up rather overtly on the user’s screen. What’s different about Facebook chatbots?įor starters, you don’t have to be a programmer to build a sophisticated Messenger chatbot.
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